The London Winter Walk is coming up on the 25th & 26th January. This is always a very popular event for charity fundraising, and the 2025 version is on track to have nearly double the number of charity fundraisers taking part. It’s a great way to start the year, and can set up many charities for a good year of income generation on the Series.
The first thing we want to flag here is that for any charity with fundraisers signed up for this challenge, please do ensure you are checking in with them BEFORE the Christmas break, to encourage fundraising during the festive period. Waiting until we are all back at our desks in early January will be far too late to have any effect.
Similarly, if you are running paid ads for this event – please ensure you review the expiry dates on the ads. As we get closer to the event date, your supporters will be increasingly less likely to commit, as it doesn’t leave much time for fundraising before the deadline.
Speaking of deadlines…
Due to the timing of the event, our standard deadlines for fundraising and charity confirmations are going to be adjusted as below. Please ensure you have these dates in your
- 6th January
- We will open the confirmation portal on this date
- Please do not immediately decline any fundraisers who have not met the 50% target at this stage – use the time to contact them & encourage them to fundraise
- 12th January
- Charity registrations close for the London Winter Walk
- Please ensure you remove any listings for the Winter Walk from your charity website by this date
- 16th January
- Deadline to confirm your fundraisers
- Bear in mind that fundraisers will continue raising money throughout January right up until the challenge (and after it!), so please do use your best judgement when approving or declining these places!
- 20th January
- Invoices sent out for fundraiser places on London Winter Walk
