It's Your Challenge...
Anywhere, Anytime

 100 km, 50 km, or 25 km

Walk, Jog, or Run

Anywhere – Anytime…

.. With a Maximum of 2 Weeks

Medal, Neck Buff, & Certificate

Sign by Wednesday 23rd June

Cotswold Way

Virtual Challenge

Perfect if you want to provide moral support for someone taking on the ‘real’ Cotswold Way Challenge – maybe to also boost their fundraising – or if you just fancy getting involved and testing yourself closer to home. Choose your distance – and walk, jog, or run it at anytime, anywhere over a maximum of 2 weeks before the Sunday finish of the ‘real’ thing. Plot your progress on our Cotswolds Virtual Map, and share your journey & story online with other challengers – virtual and real ones!

If you have a friend or family member on the ‘Real’ Cotswold Way Challenge – why not join them in spirit by taking on the ‘Virtual Version’? If they’re supporting a charity – you might set up your own JustGiving page to boost the fundraising. 

Anyone is welcome to join this ‘Virtual Challenge’ and test themselves a bit closer to home – with the opportunity to join online over the ‘Real Challenge’ weekend, and sample some of the event atmosphere in the Cotswolds.

Many UK charities need our help after a difficult year or so – and your ‘Virtual Challenge’ can help boost fundraising. You can support a friend’s or family member’s charity if they are taking on the ‘Real Challenge’ – or just choose your own, and set up a JustGiving page.

Take on the full 100 km looped Challenge, which starts & finishes in Cirencester with a half way stop at Wotton-under-Edge on the ‘Real Challenge’ – or take on the 1st ‘Half’ (53 km) or 1st Quarter (24 km). It’s your Challenge – so take it on anywhere at a time that suits you!

There’s a maximum 2 week window to complete your Challenge – which starts 8am Monday 14 June & finishes 10pm Sunday 27 June (as does the ‘Real Challenge’). If you’re up for it, do it over the same weekend as the intrepid challengers up in the Cotswolds!

There will be a Cotswold Way Challenge Facebook Group – and ‘Virtual Challengers’ are welcome to get involved. ‘Compere Dave’ will do live broadcasts from the Cotswolds over the weekend of the ‘Real’ event – so share your stories and add to the event atmosphere. 

There’s an official ‘Bib’ to print off and wear – and there’s a Cotswold Way Challenge finishers Medal & souvenir Neck Buff which will be mailed after the the ‘Real’ event – and a downloadable Challenge Certificate.

How it works...

Track your progress online

Once you’ve signed up to your chosen distance, you can either ‘link’ up to our Cotswold Way Map with Strava (so your activities will then  automatically feed through to our online map) OR you can add activity distances manually (so each time it’s logged you’ will progress along the route on the map – along with the other participants). You have from 8.00am on Monday 14th June to 10.00pm on Sunday 27th June to complete your challenge – and anyone can join up to 23rd June. Share your journey & stories online via our Facebook Group.

Choose your Challenge

Walk, Jog, or Run – Anywhere, Anytime

Weekend 26-27 June + Up to 2 Weeks Prior

The Full Challenge
100 km

A looped route from the new Cirencester base camp via Painswick & Wotton-Under-Edge is the 2021 Cotswold Way Challenge route. You can do yours wherever you like, including the gym treadmill!


Take it on in walk. jog, or run sessions at anytime during the official 2 weeks window – or if you’re up for a tough challenge – do it over the weekend of the ‘Real Event’!

'Half' Challenge
53 km

It’s the 1st ‘Half’ of the Cotswold way Challenge for the Virtual Challenge – and sets out from the Cirencester base-camp to a Wotton finish line, via Painswick. Take yours on where it suits you!


Take it on in walk. jog, or run sessions at anytime during the official 2 weeks window – or if you’re up for a tough challenge – do it over the weekend of the ‘Real Event’! 

Quarter Challenge
24 km

A short & sharp challenge from from Cirencester to Painswick – and ideal to get involved over the ‘Real Event’ weekend – perhaps for families supporting Mum or Dad whilst they’re in the Cotswolds.


Take it on in walk. jog, or run sessions at anytime during the official 2 weeks window – or if you’re up for it – do it over the weekend of the ‘Real Event’!

What you'll get...

Below is the cost of entry & inclusions. Please note we can only send medals & neck buffs to a UK address. Registration opens soon!

Virtual Package

Inc Challenge Medal & Buff

£12.95per person
Online entry via Ultra Britain
Link to tracking on Virtual Map
Access to Facebook Group
JustGiving Fundraising Link
Challenge Bib to Print Off
Digital Challenge Certificate
Medal for your distance inc P&P
Souvenir Neck Buff inc P&P

2021 Route Map

Fundraise for Charity

Our Virtual Challenges raised over £200,000 for UK Charities*, and we’re hoping that the Jurassic Coast Virtual Challenge will raise a further £20,000 for the Ultra Challenge Charity Partners. 

Our Charity Partners

* Source Just Giving Apr’ 21.


For any queries or question you have in relation to this Virtual Challenge please have a read through of our information below.


Yes only activities completed ‘on foot’ are counted towards this challenge.

No – if you want to just sign up, complete your activities without the tracking element that is fine – you don’t link up the Strava. You will still be sent your medal & buff in the post if that’s the option you’ve signed up for. 

Unfortunately not – as we have to order specific items based upon the registrations early in the month, we are unable to amend/ change anyone’s order. You can of course sign up again for another distance or package.

No – this is an ‘honesty’ challenge – we will not ask you to send us confirmation of your activities or challenge, you will be sent in the post the medal & buff (if you signed up to that package) regardless. 

You can expect to receive these in the post around 3 weeks after the challenge, we will post a notification via our Facebook group once they are in the post. 

Anyone can sign up to the challenge and fundraise for any charity you choose – with no set target just raise what you can! To get going first set up your Just Giving page using our online link here:

No – we are just encouraging anyone who feels that they can to set up a Just Giving page for their chosen charity and see what they can raise!

In order for you to log your progress on your chosen challenge manually – and be kept up to date on our Virtual Map please follow the simple steps below: 
1. Log into your account you created when you registered via
2. Click on the button ‘Your Activities’ 
3. Here you will have the option to add manually your progress 

Your Entry & Strava

Ultra Britain are our Virtual Challenge delivery partner, they host the registration platform that we’ve been using, and also provide the technical help to sync your data to our challenge maps. When you register onto the challenge, you create a profile with them to manage your entry and your data throughout  the month.

Firstly, ensure you have successfully created your account on Strava. Then, log in to UltraBritain, go to ‘My Account’ and then ‘Personal Details’.

You’ll see a display with a sub-menu bar, the right-most icon is for social media connections.

Simply click the blue (it will be grey if you have yet to connect) slider and the system will take you back to Strava to approve the connection. That’s all you need do to connect!


If you log in to your Strava account and navigate to ‘My Apps’ you will see a page like this with ‘Action Challenge’ in your list of connected apps.

If you visit the event page of a race that requires a Strava connection while you are logged in to UltraBritain, the page will also tell you if you have a live connection to Strava.

Our system will only be able to ‘read’ an activity if your profile is set to ‘Open’ on Strava. To ensure yours is:

  • Log into Strava on a desktop/ laptop
  • Go to Settings then Privacy Controls
  • Under Activities make sure ‘Everyone’ is selected 

Strava imposes limits on the number of connections to the service that are permitted in a given time and for that reason please allow plenty of time (up to 3hrs) for your latest activity to appear.

If your activity does not appear on our maps or table after 3 hours, please check:

  • You have a live connection to Strava – if you do not appear at all, this is the most likely cause.
  • Check that all your activities are not set to private.
  • Check you’re correctly recording the activity type on Strava – only walks, runs, hikes and virtual runs will be counted

Your activity/ distance will only show on our Maps if you have made it public, so that our system can read it. To check this:

  • Log into Strava on a Desktop/ Laptop
  • Go to ‘My Activities’ in Strava.
  • Selecting the Private check box will filter all activities down to only those set as private. Our service will not be able to view anything on this list. Private activities show a small black padlock next to them.

Still got a technical issue?

Our Charity Partners

Search from over 400 charities you can fundraise for