From 7th-9th December, Ultra Challenge® joined over one hundred other brands at The Running Conference 2025 hosted by The Running Industry Alliance. With some of the most experienced and knowledgeable voices in the running industry present, it was a fantastic opportunity to learn from others and make sure we are doing everything we can to deliver the best possible experience for you, our Ultra Challengers®.
We listened to presentations covering key data in the running industry, feedback in the mass participation market, and how to make events welcoming to every participant. These talks highlighted how important equal support and atmosphere for everyone is.
At Ultra Challenge® we champion this – every event is Your Pace, Your Way. The range of support from Trek Masters, to the Solo Start time, to the dedicated Finish Line Cheer Squad, are designed to help every Challenger. We will be highlighting these features in social media posts to come, so make sure you are following our Instagram and Facebook Pages (@ultrachallenges).
Another key takeaway was around the importance of exercise for socialising and mental health. Did you know the single biggest motivator for somebody to get active is having another person to move with? Reach out to your friends and family and suggest a walk, jog, or run this weekend!
The takeaways from TRC25 are especially useful for shaping our new Ultra Trailblazerz® category. Expect to see tailored nutrition and hydration stands, relevant information to support your preparation, and even more ways to connect with fellow Challengers.
Huge thank you to The Running Industry Alliance for welcoming Ultra Challenge® into the conference! And thank you to Sportograf for providing photos of the event.
