brand PARTNERSHIP OPPORTUNITIES
PARTNER WITH US IN 2026
The Ultra Challenge Series is one of the UK’s leading series of mass participation events - with a growing calendar hosted across the UK’s finest landscapes. The organisers, Action Challenge, are now seeking to establish brand partners who can enhance the Ultra Challenge brand and its participant’s experience of the events. Our Charity Partners are some of the UK’s biggest and best known charities - who benefit from over £11 million a year of fundraising from the Series.
We are now seeking 'Commercial Partners' and Sponsors - who can benefit from the exposure to the Ultra Challenge audience, and maybe an employee engagement opportunity that these events deliver. A partnership with the Ultra Challenge Series will align your brand to 1st class events & a unique audience.
your brand, our audience...
Our audience, and growing community, is drawn not only by a fantastic personal challenge, but also the unique inclusivity, joy, friendly & fun atmosphere of an Ultra Challenge event – and being able to challenge themselves physically & mentally with like-minded adventurers in the great outdoors.
- Over 40,000 participants in 2026
- Database of 100k+ past participants
- Over 82k Facebook followers
- Over 40k Instagram followers
- Approx. 65% walkers / 35% runners
- Average age 39 - but a wide range
- Male / female ratio 45:55
- Fitness & wellbeing demographic
- Keen on the Outdoors, Treks, Runs
- 600+ UK Charities involved
- 300+ ‘Corporate Teams’ in 2025
partnership opportunites
We have a variety of Commercial Partnership Packages which start with ‘sampling’ opportunities ideal for small, new brands and products looking to be seen to an ideal audience, through to full ‘Headline Sponsor’ investment opportunities for larger organisations wanting to align to one of the UK’s up and coming Fitness/ Wellness brands. With other options in between – our Commercial Partners will be coming on a journey with us, developing the partnership over time to maximise the opportunity.
A headline sponsorship opportunity is open for 2026 across the whole of the Ultra Challenge Series – ideal for a larger organisation looking to combine associating with a growing health and fitness brand whilst looking to widen their employee engagement and charity fundraising activity across the business.
Ideal for brands with an existing audience base, looking to target a new demographic, whilst having the opportunity to introduce to the business employee engagement opportunities and fundraising events for charity partners.
Aligns your brand & product to our Ultra Challenge Series giving both parties access to new audiences, as well as exposure across all online platforms & social channels. We are looking for up to 10 partners, across various sectors whom would have products to offer, to enhance the participant journey & experience.
Ideal for relatively small brands, with product lines which are looking for exposure to an engaged and active audience within the fitness space. This partnership level would be your opportunity to trial your product and brand alongside the Ultra Challenge Series with the view of expanding the relationship over time – so using it as a tester in year 1, to develop further in year 2+.
