charity area

marketing assets

PROMOTION & MARKETING

The Charity Area has everything charities need to successfully promote the Ultra Challenge Series. Getting it right isn't a complex task - charities simply need to read our Promotions Guide, and add the events to their website following the guidance (and using the assets provided - ESPECIALLY THE NEW ULTRA CHALLENGE CALENDAR LANDING PAGE!).

You can then let your supporters know about these fantastic events, and invite them to take part to support your charity.

Charities who do the above, and do it early, will always see the best results from the Series.

CHARITY LANDING PAGES

We’ve invested significant time & effort into creating specific landing pages for all charities – regardless of their level of involvement. Using the landing pages relevant to your charity means your fundraisers will only ever see the offers relevant to your charity. 

We accept that it’s quite ‘difficult’ to promote 18+ individual events on your website (or other material) and do it justice! That’s why, for 2025, for each Partnership level, we have produced an ‘Ultra Challenge Series’ landing page.

This ‘Calendar’ page positions the whole Series – and is especially useful as it means you can run more “general” promotions for the Series, without having to advertise 20 individual challenges! From the ‘Calendar’ page – your supporters can then click out to each individual event landing page (see below) – for all the details they need – and to SIGN UP!

We provide you with ‘neat’ landing pages for each event which you can link out to (from your ‘brief’ website introduction to an individual event. And for 2025 – the overall Series ‘calendar page’ – which enables you to market the 18+ events effectively at the ‘Ultra Challenge Series’ level – and then your supporters can click out of that summary listing to the event that interests them to get all the info and SIGN UP. 

All Series & Challenge Partners will receive a branded landing page for ALL partnered events in the Series – PLUS a branded calendar page featuring all events in the Series. The Calendar page is especially useful as it means you can run more “general” promotions for the Series, without having to advertise 20 individual challenges!

Associate Partners can use Associate Partner landing pages and calendar page, that won’t display the higher discounts of Challenge or Series Partners.

2025 Promotions Guide

A RECIPE FOR SUCCESS

The documents linked here have been created to act as a “best practice” guide for charities promoting the Ultra Challenge Series. We have worked with hundreds of UK charities, and we know the recipe for success when it comes to promoting these events.
Please read through the relevant guide thoroughly before listing the challenges on your charity website. We offer our challenges as walks, jogs and runs, so please make sure you are clear fundraisers can walk, jog or run the full 100km, 75km, 50km or 25km. These are inclusive and accessible challenges, open to people of all abilities.

2025 Marketing Material

FOR YOUR WEBSITE

Click the links below for the website copy, images & logos for that specific challenge, or the Ultra Challenge Series Logo for more general content & copy you can use for landing pages. For best results, please view and download these materials on a desktop browser rather than mobile.

General Ultra Challenge & Calendar Page
IMPORTANT

Use this to create your main Ultra Challenge listing page, and link out to the relevant (AND NEW) Ultra Challenge Calendar Page.

London Winter Walk

25 - 26 Jan 2025

Bath 50
Ultra Challenge

29 March 2025

Easter 50
Ultra Challenge

12 April 2025

Isle of Wight Ultra Challenge

3 - 4 May 2025

Jurassic Coast Ultra Challenge

17 - 18 May 2025

London 2 Brighton Ultra Challenge

24 - 25 May 2025

Lake District
Ultra Challenge

7 - 8 June 2025

Cotswold Way Ultra Challenge

21 - 22 June 2025

Peak District Ultra Challenge

28 - 29 June 2025

North Downs 50 Ultra Challenge

12 July 2025

Gower Peninsula Ultra Challenge

19 - 20 July 2025

south west coast 50

South West Coast 50 Ultra Challenge

2 Aug 2025

London Summer
Walk

23 Aug 2025

South Coast Ultra Challenge

6 - 7 Sep 2025

Thames Moonlight 10 Walk

12 Sep 2025

Thames Path Ultra Challenge

13 - 14 Sep 2025

Thames Bridges
Trek

13 Sep 2025

Chiltern 50 Ultra Challenge

27 Sep 2025

Kent Downs 50 Ultra Challenge

11 Oct 2025

London Halloween Walk

25 Oct 2025

CORPORATE TEAMS

Make the most of your corporate partnerships

Corporate teams are a great way for charities to generate unrestricted income, and help foster long-term partnership between charities and businesses. Ultra Challenges are a great choice for corporate teams looking to get outdoors and take on a challenge together.

We take care of all the planning & logistics, and the entry includes food, snacks & drinks plus great support along the route. Whether to company will cover the entire entry fee or part of it – we can build a bespoke package for corporate teams, including managed sign up process, a private registration link and optional hospitality facilities on the day.

If you’d like more information on what we can offer your corporate partners, get in touch at corproate@actionchallenge.com, or fill in the enquiry form below!

STUDENT FUNDRAISING

Students can be an incredibly engaged and motivated group of fundraisers, and we are giving you some incredible packages to help attract them. For 2024, our Partner Charities can offer exclusive student packages on our Ultra Challenges, with huge reductions on the reg fees and fundraising targets. Check out our webinar below for more details on what we can offer

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/2025-events-calendar/listed-charity/

https://www.ultrachallenge.com/2025-calendar-associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/london-winter-walk/listed-charity/

https://www.ultrachallenge.com/london-winter-walk/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/bath-50-challenge/listed-charity/

https://www.ultrachallenge.com/bath-50-challenge/associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/easter-challenge/listed-charity/

https://www.ultrachallenge.com/easter-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/isle-of-wight-challenge/listed-charity/

https://www.ultrachallenge.com/isle-of-wight-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/jurassic-coast-challenge/listed-charity/

https://www.ultrachallenge.com/jurassic-coast-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/london-2-brighton-challenge/listed-charity/

https://www.ultrachallenge.com/london-2-brighton-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/lake-district-challenge/listed-charity/

https://www.ultrachallenge.com/lake-district-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/cotswold-way-challenge/listed-charity/

https://www.ultrachallenge.com/cotswold-way-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/peak-district-challenge/listed-charity/

https://www.ultrachallenge.com/peak-district-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/north-downs-50/listed-charity/

https://www.ultrachallenge.com/north-downs-50/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/gower-peninsula-challenge/listed-charity/

https://www.ultrachallenge.com/gower-peninsula-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/sw-coast-50/listed-charity/

https://www.ultrachallenge.com/sw-coast-50/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/london-summer-walk/listed-charity/

https://www.ultrachallenge.com/london-summer-walk/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/south-coast-challenge/listed-charity/

https://www.ultrachallenge.com/south-coast-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/thames-moonlight-10/listed-charity/

https://www.ultrachallenge.com/thames-moonlight-10/associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/thames-path-challenge/listed-charity/

https://www.ultrachallenge.com/thames-path-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/thames-bridges-trek/listed-charity/

https://www.ultrachallenge.com/thames-bridges-trek/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/chiltern-50/listed-charity/

https://www.ultrachallenge.com/chiltern-50/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/kent-downs-50-challenge/listed-charity/

https://www.ultrachallenge.com/kent-downs-50-challenge/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

Image Library

To save an image, right click & select “download” or “save as…”

Website Copy

Event URLs

Please ensure you ONLY use the URL relevant to your charity status. Unless your charity is on a paid partnership, please use the Listed Charity URL.

LISTED CHARITIES

https://www.ultrachallenge.com/halloween-walk/listed-charity/

https://www.ultrachallenge.com/halloween-walk/Associate-partners/

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

PLEASE USE THE BRANDED LANDING PAGE PROVIDED TO YOU. IF YOU DO NOT HAVE THIS, PLEASE CONTACT CHARITY@ACTIONCHALLENGE.COM

THANK YOU FOR YOUR ENQUIRY

Your message has been received and a member of the team will get back to you within 5 working days. 

Thank You,

The Ultra Challenge Team