The Ultra Challenge Series is the UK’s #1 Treks & Trail Runs event series, with 40,000+ participants taking part in 2026 and on track to raise £12+ million for charity causes. We work with 700+ charities, who promote the events to supporters, encouraging them to ‘Walk, Jog or Run’ a distance of their choice at their pace, and enjoy our full support all the way. Charities typically see a 7:1 ratio of income vs costs – a fantastic ROI – and unlike many well-known events, NO requirement to pre-purchase participant places upfront.
For the 2027 Series, there are 24 amazing events, including our new North Norfolk, Shropshire Hills, and Scottish Borders Ultra Challenges. We’re inviting charities of all sizes to join us – with a range of packages to suit all fundraising ambitions and charity requirements.
The Ultra Challenge Series will raise in excess of £12 million in 2026 – bringing much needed fundraising and new supporters to charities of all sizes across the UK. We are on track to hit record-level fundraising in 2027 with three inaugural events reaching brand new regions of the UK.
We have three levels of partnership opportunity – Series Partnerships whereby charities want to fully invest and get behind the series with it being at the forefront of their fundraising programme; Associate Partnerships suitable for smaller charities whom wish to promote the events and market them with the support of our team; or for many smaller charities the free Listed Charity option works best.
We ask that all charities “renew” and/or register with us for 2027 – even if you’ve worked with us in 2026 or previously, as each year we want to know your preferred way of working with us.
If you are interested in exploring the final remaining Series Partner spot – reach out to our Commercial Director Nicola Smith on nicola@ultrachallenge.com to set up a call!
Whichever partnership level you have opted for with us, we encourage all charities to market, promote & list our events on your websites, social media, and to your existing audience database including corporate team partners. We have a whole host of materials, assets and imagery you can use (tailored to your partnership level) to give you the best chance of recruiting as many fundraisers as you can for the season.
With 24 Challenges to promote in 2027, the best way to recruit your fundraisers is with the carefully tailored Ultra Challenge resources we provide. In particular, the Ultra Challenge Calendar Page is tailored to your level of partnership and imparts of the information a supporter needs to choose their Challenge.
We have developed a very successful brand with the Ultra Challenge Series. Marketing the entire Ultra Challenge Series is an fantastic way to bring high quality results for charities with a coherent set of events recognised across the country, rather than listing disconnected individual events.
The Ultra Challenge Calendar Page lists each event at a summary level, and then links out to a detailed landing page for each of the 24 events. This is the best way of getting all the info in front of your supporters – and we strongly recommend you use it!
All charities have access to landing pages for every individual event, with the correct information for your level of partnership.
For our Series Partners and Associate Partners opted in to the Digital Upgrade, you have access to specifically branded event landing pages which you can link to from your website and ensure your listing gives as much detail as possible to get fundraisers signed up.
For our Associate Partners and Listed Charities we also have individual event landing pages for the generic partnership level. You can find all of these pages in the website copy documents of our Charity Assets Dropbox.
Participants using these links specific to your partnership level will only ever be presented with the correct information for you tier of charity, and not other charity options or better discounts.
Our Welcome Guides provide information about your partnership, admin information including pricing & participant portal, and links to the Charity Dropbox.
For further advice on how best to promote the Ultra Challenge Series please contact the team at charity@ultrachallenge.com – our Marketing Team is always happy advise on best practice.
We have provided website copy, imagery, logos, and URLs to the correct landing pages to promote the Ultra Challenge Series on your website and social media. It is part of the agreement of working with us that you use the provided website copy and imagery to promote only the Ultra Challenge Series.
The 2025 Ultra Challenge Series raised in excess of £10.5 million for 600+ charities. We have partnered with JustGiving, our Official Fundraising Partner, to give regular updates on 2026 fundraising raised so far…
