The Ultra Challenge Series is one of the UK’s largest challenge event series, with over 40,000 participants taking part in 2025 – and aiming to raise £12+ million for good causes. We work with over 800 UK charities, who promote the events to their supporters, encouraging them to ‘Walk, Jog or Run’ a distance of their choice. Charities who promote the Series will typically see a 7:1 ratio of income v’s costs – a fantastic return on investment!
While our 2025 Series is nearing the end for charity sign ups, we have now launched the 2026 Ultra Challenge Series. 21 amazing events, including our new North Yorkshire Ultra Challenge. We’re inviting charities of all sizes to join us in 2026 as we aim to raise over £15 million for charity!
New for 2026 we’ve simplified our Partnership Packages for charities, so that even more charities can get an elevated marketing presence across the Ultra Challenge website, with added discounts to incentivise challengers to support your charity and much more! There will be 100 Associate Partner places available – with only 20 places left – we are looking to confirm all partners by the end of 2025 so that you will be in place and ready to benefit from our New Year promotions at what is always our busiest time for recruitment.
Whatever level Partnership you have opted into with us, we encourage all charities to market, promote & push our events on your websites, social channels, to your existing audience database and to any corporate team partners you might have. We have a whole host of materials, assets and imagery you can use (tailored to your partnership level) to give you the best chance of recruiting as many fundraisers as you can for 2026.
With 20 challenge events to ‘sell’ – what’s the best way to get fundraiser recruitment going?
We have developed a very successful brand with the Ultra Challenge Series – and for charities, marketing a high-quality event Series (rather than a bunch of disconnected individual events) can bring better results.
We have therefore produced a ‘Ultra Challenge Calendar’ landing page (for each partnership type) – which positions the Series properly – lists each event at a summary level – and then links out to a ‘detailed’ landing page for each event. This is the BEST wat of getting all the info in front of your supporters – and we strongly recommend you use it!
For our Series Partners we have created specifically branded and designed challenge specific ‘Landing Pages’ which we ask you to link through to – ensuring that your website listing gives as much information and detail as possible to get fundraisers signed up. For our Associate and Listed we also have these pages (without your logos) and a ‘Calendar’ page too – giving you the options of how you list the events.
Participants using these links will only ever be presented with the relevant partnership tier of charities, meaning it keeps them on track to register for your charity.
Our Promotional Guide gives you an overview of our best advice on how you should be promoting and advertising the Series – from positioning of events onto your website to our recommendation of how and when you set live marketing campaigns.
We have website copy, imagery and logos – along with links to registration forms taking participants through to the right link to get signed up. It is part of the agreement of working with us that you use only the provided website copy and imagery to promote our Series.
The Ultra Challenge Series has raised in excess of £10 million for our 600+ charities in 2024 – we have partnered with Just Giving our Official Fundraising Partner – to give us regular updates on fundraising raised so far…
