The Ultra Challenge Series is one of the UK’s largest challenge event series, with over 40,000 participants due to join in 2025 – and hopefully raising £9+ million for good causes. We work with over 800 UK charities, who promote the events to their supporters, encouraging them to ‘Walk, Jog or Run’ a distance of their choice. Charities who promote the Series will typically see a 7:1 ratio of income v’s costs – a fantastic return on investment!
With 18 fantastic events scheduled in 2025, there’s more opportunity than ever for charities to generate unrestricted income through this unique Series. Whether you are a new charity looking to get involved, or an existing charity looking for marketing assets to promote the Series – check back here on a regular basis for your latest information!
There are 4 ways of partnering with us on the 2025 Ultra Challenge Series – with partnership packages to suit all sizes of charities, depending on your ambition, budget and fundraising goals. Our 15 ‘Series Partners’ have all been confirmed; however we still have ‘Challenge Partner’ spots available, along with ‘Associate Partner‘ places – and our growing list of ‘Listed Charities’ is for the smaller charities, or where you are looking to welcome on board a few fundraisers.
Series Partners are positioned across every event in the Series. Our 15 Series Partner spots have already been bagged, by long standing partners whom have worked with us for many years. Our Series Partnership requests are now closed for 2025.
A Challenge Partner will be promoted alongside a specific event, or set of events – with additional marketing support from us, and featured listing on our website – to increase sign up potential.
Packages include:
In 2024 Challenge Partners, on average, saw a 50% increase in their fundraisers since 2023 (including both existing partners who have renewed & those who upgraded from Associate Partner & Listed Charity).
Associate Partners pay a one off annual fee for prominence & presence across each and every event page – with a 25% discount off registration fees for your charity fundraisers.
An Associate Partner will receive:
Associate Partner places are limited to 50 each year.
Becoming a Listed Charity means just that – we will list your charity on the Ultra Challenge website and registration forms, available for fundraisers to select and support. You will get access to our Charity Area, filled with useful guides and resources to help you promote the Series and get more fundraisers signed up. And we will share your fundraiser data with you via a secure reporting portal.
If you renew or register as a Listed Charity before 1st September 2024, there is no fee for being a Listed Charity. After this time, there will be a £50 listing fee. It’s a great risk free opportunity for small ‘start up’ charities to promote & push 1st class events – with no commitment or initial outlay.
Whatever level Partnership you have opted into with us – we encourage all charities to market, promote & push our events on your websites, social channels, to your existing audience database and to any corporate team partners you might have. We have a whole host of materials, assets and imagery you can use (tailored to your partnership level) to give you the best chance of recruiting as many fundraisers as you can for 2025.
With 18 challenge events to ‘sell’ – what’s the best way to get fundraiser recruitment going?
We believe that marketing at the ‘SERIES LEVEL’ will be effective if you feature the ‘Series’ on your website / social posts etc. We have therefore produced a ‘2025 Ultra Challenge Calendar’ landing page (for each partnership type) – which positions the Series properly – lists each event at a summary level – and then links out to a ‘detailed’ landing page for each event. This is the BEST wat of getting all the info in front of your supporters – and we strongly recommend you tray it!
For our Series & Challenge Partners we have created specifically branded and designed challenge specific ‘Landing Pages’ which we ask you to link through to – ensuring that your website listing gives as much information and detail as possible to get fundraisers signed up. For our Associate and Listed we also have these pages (without your logos) and a ‘Calendar’ page too – giving you the options of how you list the events.
Our Promotional Guide gives you an overview of our best advice on how you should be promoting and advertising the series – from positioning of events onto your website to our recommendation of how and when you set live marketing campaigns.
We have website copy, imagery and logos – along with links to registration forms taking participants through to the right link to get signed up. It is part of the agreement of working with us that you use only the provided website copy and imagery to promote our series.
The Autumn period is when we see the highest number of ‘Charity Fundraisers’ sign up to a challenge – we’ve devised our Autumn Deal to give boost 2025 registrations during this critical time – with an extra 25% OFF Charity Sponsorship Reg Fees – and running from the 1st Sept – 31st Oct’ 24.
NOW is the time to get the 2025 events up on your website – utilise the ‘Ultra Challenge Calendar’ landing page – advertise the events at the ‘Series’ level – and promote the deal to your supporter base!
We anticipate the Ultra Challenge Series will raise in excess of £10 million for our 600+ charities in 2024 – we have partnered with Just Giving our Official Fundraising Partner – to give us regular updates on fundraising raised so far…
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